run-of-paper advertising

run-of-paper advertising
размещение рекламного сообщения по усмотрению издателя

English-Russian dictionary of Arts . 2014.

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Смотреть что такое "run-of-paper advertising" в других словарях:

  • run of paper — UK US adjective (also run of press, also run of publication, ABBREVIATION ROP) MARKETING ► used to describe advertising space in a newspaper or magazine bought at a rate that does not allow the business buying the space to choose a particular… …   Financial and business terms

  • run of book — /ˌrʌn əv bυk/, run of paper /ˌrʌn əv peɪpə/ noun an advertiser’s order to the advertising department of a publication that buys advertising space at the basic rate and does not specify the position of the advertisement in the publication. Abbr… …   Marketing dictionary in english

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • advertising — I (Roget s IV) n. 1. [Calling goods to public attention] Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*,… …   English dictionary for students

  • Tobacco advertising — Part of a series on Tobacco …   Wikipedia

  • Burger King advertising — Burger King Type Private Industry Restaurants Predecessor Insta Burger King …   Wikipedia

  • The Paper (TV series) — Infobox Television show name = The Paper caption = format = reality show camera = picture format = runtime = 30 minutes (including commercials) director = Dave Sirulnick developer = Marshall Eisen, Lindsey Bannister, Jessica Chesler, and Sam… …   Wikipedia

  • Sustainable advertising — addresses the carbon footprint and other negative environmental and social impacts associated with the production and distribution of advertising materials. A growing number of companies are making a commitment to the reduction of their… …   Wikipedia

  • Alcohol advertising — is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly regulated forms of marketing. Scientific research around the world conducted by governments,… …   Wikipedia

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • Remnant advertising — Remainder advertising (also known as remnant or last minute advertising) refers to the advertising space that a media company has been unable to sell.Depending on the medium, it could be ad space or time. Often it can be bought at a steep… …   Wikipedia


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